The short version
UpKeep is one of the most mature CMMS platforms on the market. If you run a manufacturing plant or a multi-site facilities team, it's a defensible choice. But UpKeep was not built for restaurants, and its pricing assumes a small number of named technicians, not a rotating crew of GMs, sous chefs, and line staff all needing access to log a broken oven.
EquipTrack is the opposite: a focused tool for restaurant and hospitality operations teams, priced flat so you can hand it to every manager without watching the meter.
Pricing in practice
UpKeep starts at $20/user/month (Lite, billed annually) and runs to $75+/user/month at the Business+ tier. EquipTrack is $129/month flat, unlimited users.
For a 5-person ops team — typical for a single-location QSR or mid-size restaurant — UpKeep's Starter plan ($45/user/mo billed annually, the tier that unlocks PM templates and meaningful reporting) costs $225/month. EquipTrack covers the same team for $129. The gap widens fast as you add seats.
UpKeep's per-user model also creates a hidden cost: ops teams ration access to save money, and people who should be logging issues directly are texting the GM instead. The work-order system you don't use is worse than the spreadsheet you do.
Where UpKeep wins
Three things UpKeep does better today than EquipTrack: deep third-party integrations (SAP, IBM Maximo, Procore), a longer track record on industrial maintenance, and a more mature reporting suite for asset hierarchies several levels deep (think: plant → line → machine → component). None of these matter much for a working kitchen.
Where EquipTrack wins
Warranty tracking is the clearest win. UpKeep treats warranty as a metadata field; EquipTrack treats it as a workflow, with expiry alerts, registration prompts on install, and a "what voids your warranty" service log baked in. For commercial kitchen equipment — where a single voided fryer warranty pays for the software for years — that's the difference between a tool and a liability.
Cost-of-equipment-over-time is the second win. EquipTrack rolls service spend, energy estimates, and replacement projections into a per-asset TCO view by default. UpKeep can produce equivalent reports but only on higher tiers and with manual configuration.
The third is simpler: time to value. Most EquipTrack customers tag their first 10 assets and schedule their first PM in the same hour as signup. UpKeep's onboarding is more capable but longer — which is fine if you have a dedicated maintenance manager and not fine if you're a GM trying to fit it in between lunch rush and a delivery.